Who We Are

White Ink Marketing is a boutique digital agency helping passionate brands turn ideas into memorable, profitable strategies. We started with a simple idea: Marketing should feel real, honest, and impactful. That’s why we focus on the essentials—messaging, content, and growth.

Our Approach

At Whiteinkae, we believe that impactful branding isn’t just about visuals—it’s about telling a story that resonates. Our process blends creative design, sharp strategy, and human connection to bring your vision to life.

01 Strategy First, Always

We begin with a deep understanding of your business goals, audience, and challenges. Whether you’re launching a startup or evolving a legacy brand, we shape strategies that create clarity and direction, setting the foundation for everything else.

02 Design With Purpose

Every element we create—from logos to websites to social ads—is guided by strategy. Our designs are not just beautiful; they’re functional, brand-aligned, and crafted to inspire action across digital and physical touchpoints.

03 Collaborative Execution

We work with you, not just for you. Through clear communication, feedback loops, and flexible workflows, we ensure you’re part of the creative journey from day one to launch—and beyond.

Meet the Team

Get to know the passionate minds behind Whiteinkae. We’re a team of creatives, strategists, and tech enthusiasts united by one goal: helping your brand win.

Creative Director

Maya El-Sayed

Maya leads the creative vision at White Ink AE. With over a decade of experience in branding and visual storytelling, she ensures every project communicates clearly and leaves a lasting impact.

Head of Strategy

Hassan Darwish

Hassan crafts data-driven strategies that align with clients’ goals. Known for his analytical mindset and market insights, he turns challenges into smart, scalable plans that drive real results.

Social Media Manager

Lina Fawzi

Lina brings brands to life online. With a passion for engagement and content creation, she curates dynamic social media campaigns that connect with audiences and boost visibility.

Lead Web Developer

Ziad Khoury

Ziad transforms ideas into powerful digital experiences. With a focus on clean code, speed, and responsive design, he builds websites that not only look great but also perform flawlessly.

What “White Ink” Means

White ink is invisible—until it’s placed on the right background. We believe great marketing works the same way: it only stands out when crafted carefully and delivered to the right people, in the right place, at the right time.